Video adds value to your website, and the right videos can aid bulldoze increased traffic and conversion. As noted past Forbes, users retain 95% of the message when they picket videos compared to merely 10 percent past text, making video a great starting point to streamline connection with prospective customers.

Your all-time bet for videos? YouTube. With more than two billion logged-in monthly users, YouTube videos at present achieve 74% of adults in the United states — so it'due south no surprise that the platform is used by virtually 90 percent of marketers to drive user involvement. Ready to leverage video on your site and capture the growing YouTube market place? Hither's a step-by-footstep guide.

→ Download Now: 7 YouTube Video Description Templates [Free Prompts]

The Benefits of Adding Video to Your Website

Video rules the digital media marketplace, only popularity alone isn't enough to bulldoze widespread adoption. In exercise, YouTube videos come up with primal benefits for your site, including:

Improved User Engagement

As noted in a higher place, visitors to your site retain more information when viewing videos than reading text. This makes it possible to drive improved user engagement by creating compelling content they'll remember long after they leave your site — and will hopefully bring them back again. YouTube also incorporates features to increment engagement, like sharing options and playlists.

Reduced User Frustration

If users have to scroll through walls of text just to find the basics of your make or understand your value proposition, chances are they won't stay long. An embedded YouTube video provides a quick rundown of your site every bit soon equally users make it.

Simplified Storytelling

What's your story? What sets yous autonomously from the contest? This is what prospective customers want to know. While well-written text blurbs tin requite a full general idea of what yous're near, they don't have the aforementioned impact equally video-driven stories that showcase your purpose and passion.

Increased Brand Connection

Organic marketing is at present a critical part of concern success. Buyers want to purchase products from brands and people they trust. Videos offer a style to connect with visitors confront-to-face and assistance personalize and humanize your make from the first moment visitors make it.

All-time Practices for Adding Videos to Your Website

While videos offer advantages in capturing and maintaining user interest, in that location are several all-time practices to proceed in mind to ensure your videos deliver maximum impact.

Lookout man your file size.

When it comes to YouTube video viewing on your website, y'all've got ii choices: link or embed. Linking to videos means that users must exit your page to view the content, while embedding allows users to watch the video on your site.

Although embedding is better for engagement, it's worth because your video's file size — the larger your video file is, the more bandwidth it requires to display on user devices, which in turn can potentially slow downwards the user experience. Wherever possible, smaller and shorter is better.

View the whole video.

Whether you're embedding a YouTube video you've fabricated or ane from another creator, make sure to watch the entire video before posting it on your site. If it contains data that'south not immediately relevant or actionable, consider linking to it rather than embedding.

Check the length.

Always bank check the length of your videos. Here's why: If you embed annihilation longer than a few minutes on your dwelling house page, nigh users won't stick effectually to sentinel the terminate. Either trim down the video then embed information technology or link out to it with a small clarification for interested users.

Consider autoplay carefully.

It's possible to take videos play automatically when visitors make it on your site. This is a contentious issue — some users are vehemently opposed to autoplay and will immediately get out your site. Others don't mind videos if they offer firsthand and helpful data.

1 option here is to create a small and silent autoplay video that provides basic brand data without enervating user attention. Worth noting? Autoplay consumes data without the visitor's permission, which tin can exist costly for mobile users. Choose carefully.

1. Find your video

First, caput to YouTube and find the video yous desire to embed. In this case, we're using the Introduction to HubSpot CRM video.

the youtube video page for a HubSpot Academy video

2. Click "Share".

Next, click Share at the lesser right side of the screen, which volition give you lot this pop-up card:

a youtube video page with the share modal open

Here, you tin choose if you desire the embedded video code or just want to share the link on social media networks like Facebook or Twitter.

3. Select "Embed".

Select the Embed option on the far left-hand side. You'll be given a snippet of HTML lawmaking, which you lot'll paste into your website page to embed the YouTube video.

the html code snippet for embedding a youtube video onto a website

4. Re-create the HTML lawmaking.

Copy the displayed HTML and return to your website platform. To make things easier, YouTube offers a Copy button that will copy the code directly to your clipboard.

5. Paste the HTML code on your folio.

Depending on your website hosting platform, the steps for pasting your HTML embed code will differ. If you're using WordPress, for case, open the post or page where you desire to embed the video and then select Text on the right-hand side.

the classic editor in wordpress with the text button circled

So, post your HTML code and select Update. When you navigate to the post or page again, y'all'll run into the embedded video.

If y'all'd rather not carp with HTML, you can likewise just copy and paste the video'southward URL into your visual WordPress editor. This process starts the same way as the HTML approach: Find your video on YouTube and click Share. Then, caput to your WordPress page and paste your URL directly into the editor itself. WordPress volition automatically convert the link to an embedded video.

Capturing Video Value

YouTube videos can add together significant value to your website by making it easier for potential customers to find your content, retain primal information, and improve understand your brand.

The caveat? It'due south not plenty to simply post a video — to become the about value for your visual marketing efforts accept the time to review and curate your content before posting to deliver maximum bear on.

Editor's note: This mail service was originally published in May 2011 and has been updated for comprehensiveness. New call-to-action

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Originally published Oct 20, 2021 ii:00:00 PM, updated October twenty 2021